Prepare to win
Know your walk-away point, the customer’s real needs and the trades you can offer before the meeting starts.
Negotiation training
Sales Negotiation Trainer in India
Most salespeople give away margin in the last ten minutes of a deal. Negotiation training teaches your team to hold value, trade instead of discount and still leave the customer happy.
- 25+years training sales teams
- 10,000+sessions delivered
- 6published books
- 4languages: English, Hindi, Tamil, Marathi
About the trainer
Why Dr Arunaagiri
Dr Arunaagiri Mudaaliar is the author of Negotiate to Win and has trained negotiators across India for over 25 years. His sessions use your real deals and the objections your team hears every week.
Read more about Dr Arunaagiri or see all on-site programmes.
What we cover
Never discount without getting something back
Simple scripts to trade price for volume, commitment, payment terms or faster decisions.
Handle the tough buyer
Stay calm and in control when buyers pressure, stall or bring in competitor quotes.
Close with confidence
Ask for the decision clearly and agree the next step at the end of every conversation.
Programmes
Popular programmes
2 days · 18 hrs
10X Sales Booster
Our flagship. Prospecting, objection handling, negotiation and closing — drilled through live role-play on your real deals.
View programme →1 day10X Profitable Business Booster
Grow revenue and profit with sharper pricing, sales systems and customer focus.
View programme →1 day · 9 hrsAcquiring Profitable Customers
Stop chasing every lead. Identify, qualify and win the customers who grow revenue and protect margin.
View programme →Prefer to learn online? Browse our online courses.
FAQ
Your questions, answered
Who is negotiation training for?
Sales teams, key-account managers, purchase and business-development teams, and business owners who negotiate with customers, suppliers or partners.
Is there an online option?
Yes. The Negotiate to Win online course and live virtual workshops are available alongside on-site training.
Can it be customised for our industry?
Every program uses your products, prices and real negotiation scenarios.
Bring Dr Arunaagiri to your team
Tell us your goals, team size and dates. You’ll get a recommended programme, agenda and fees within one working day.