Acquiring Profitable Customers
Stop chasing every lead. Identify, qualify and win the customers who grow revenue and protect margin.
- Duration
- 1 day · 9 hrs
- Format
- On-site workshop
Overview
Not every customer is worth winning. This program helps sales and business-development teams define their ideal customer, qualify hard and early, and sell on value so that new accounts add to profit rather than just to volume.
Acquiring Profitable Customers workshop photo
What your team will learn
- Define your ideal-customer profile
- Qualify leads quickly and objectively
- Build value propositions by segment
- Reduce time spent on low-value prospects
- Win accounts without leading on price
Agenda
Building an ideal-customer profile from your own data.
Qualification questions and red flags.
Turning features into business outcomes the buyer cares about.
Live practice on real target accounts.
Who should attend
- Sales executives
- Business development teams
- Key account managers
- Pre-sales consultants