Sales Training and Buyer Persona

How Buyers Humanize Your Communications

The new decade has changed the world quickly and in ways, many could not predict. Now we are all doing our best to adapt, adjust and do business efficiently, compassionately and humanely. Well-crafted buyer personas help craft messages that maintain a balance of empathy while delivering value. Buyer personas are critical to long-term success. The process takes time, but your efforts will pay off tenfold if you invest in defining your consumers correctly. Maybe even a thousand times.

Buyer Persona

Buyer Persona is a detailed illustrated representation of your ideal buyer. Think of it as a function of creating historical fiction for your business. Historical because you should use data representing your most successful past and present customers. Fictitious because they should not be an exact copy of the current customers.

6 Benefits of Buyer Personas for Your Business

 Get a better idea of your ideal customer. 

Buyer personas allow you to visualize your current and potential customers in detail. You can better understand their likes, demographics, popular buying habits, pain points, and more. Knowing them on a deeper level will help you communicate better.

 Segmented/Targeted Marketing

One of the most significant advantages of buyers is that they allow you to segment your marketing campaigns. You can send personalized, targeted content to each person. This customization leads to better results and long-lasting relationships. You can communicate in their language, share on their preferred channels and tailor content along their path to purchase.

 Increased Effectiveness 

Buyer personas make your marketing more effective. Your campaigns hit the right target with less waste, often resulting in more sales with no extra effort or cost. Time is money, and shoppers help you save both.

Overcoming Objections

Knowing your customers’ pain points will help you better prepare for and overcome potential objections. You can adjust your content accordingly and train your sales teams. A better partnership with your sales team – Buyers are great tools for your sales team. They give a clear idea of who they are targeting. They can speak their language and communicate more effectively on the phone, online and in person.

 Identifying Negative Personas 

A negative persona is the opposite of a buyer persona. It detects who you didn’t target. Determining this is important because it helps increase efficiency and sales productivity. You will only spend time and resources chasing the right customer, which can lead to lower acquisition costs. In short, if you spend time converting your “target markets” into documented buyers, you’ll be one step closer to unifying your sales and marketing teams. You can communicate in the way and place they want.

If you are trying to speed up your sales process without knowing who you are selling to, you can get stuck. In this lesson, you will learn to identify the people that your marketing and sales team should focus on.

Join our Sales Mastery Class to know more.