A review asks "what happened?" Coaching asks "what will you do differently?"
Great managers still review numbers — but they use them as the start of a conversation, not the end of one.
A simple coaching flow
- Observe — what did you see in the numbers or the call?
- Ask — what does the seller think happened?
- Agree — one specific behaviour to change this week.
- Follow up — check in on that one thing next week.
One behaviour a week, every week, changes a team.
