Your business growth and sustainablity is centered around your profitable customer. This being the case, you have to understand your customer needs, wants, desires and offer him quality products and services all the time to keep him delighted. Survival, growth and prosperity of any organization depends on the retention and increasing numbers of profitable customers which is achieved through unwavering customer

focus and orientation. 

This book contains useful tips on the traits and demeanor desirable in progressive organizations. Training is my passion and I keep training

thousands of aspirants on the nuances of being customer-centric. This book which deals with do’s and don’ts to gain customer delight will serve as course materials for the attendees of my related training programs.

— Dr. Arunaagiri Mudaaliar